Plant Lyfe

CARIBBEAN. PLANT-BASED. DELICIOUSNESS.

Grounded and Charming. Plant Lyfe is a Caribbean, plant-based, fast food restaurant, removing meat from being the superstar of every dish. The mouthwatering dishes changing Barbadian ideas about food are crafted by Allison Burnham. This local chef and entrepreneur is the talent behind this nimble startup, giving Barbadians fresh perspectives on tasty plant-based products.

You know you have something special when all-or-nothing meat eaters love your food.

Being down-to-earth and charming are key to Plant Lyfe. Sprinkle a bit of Witt, and we have the visual identity system I designed. Hand-drawn and vector-based illustrations, macro photography and food packaging patterns were the focus of the brief and delivered they were.