Role: Senior Creativie
Produced at: IDS Creative Inc
Client: Savoir Global
Agency: IDS Creative Inc
From Grassroots to Vineyards.
Wine, and then some
Sharing stories, and a vision, births a tastes we can see.
My recent venture into refining a visual identity for Savoir Global was nothing short of exhilarating. From our initial discovery meeting with Deniece, the visionary behind Savoir Global, to the creation of a striking and versatile brand image, the journey was marked by creative collaborative fun.
At the genesis of this process is the stylescape, a visual narrative capturing the essence and personality of the Savoir Global brand. Inspired by Deniece's vision and aged in our creative vineyard, I delved into the core vision and values during the intensive discovery sessions. Keywords were the grapes that encapsulated the brand's essence, we were able to crystallize a clear direction for the design journey ahead.
Colours & Patterns
Now, let's talk about the color palette – a key aspect of any brand's identity. Savoir Global's palette is a luxurious combination of black, champagne foam, and gold, with subtle nods to the elegance of the Art Nouveau movement. It is accented This sophisticated choice not only elevates the brand but also underscores its commitment to timeless quality and consistency.
Beyond the logo and color palette, our design journey extended to the creation of a full-style set, complete with supporting elements and brand livery. Each component, now bathed in the richness of black and champagne foam, punctuated with notes of Gold, Amber, and Wine blended with a modern twist of Art Nouveau patternation, meticulously crafted to enhance Savoir Global's visual presence and flexibility in the wine and spirits industry.
As a creative, I thrive on the opportunity to breathe life into visions and transform them into tangible, visually captivating realities. This project exemplifies our commitment to understanding our client's aspirations, translating them into a visual language, and ultimately crafting distinctive visual identity systems.
Elevating the Wine & Spirits Experience in the Caribbean
There is no better time to visit Savoir Global to uncork the bottles of knowledge on wines and spirits.